Your brand's story isn't just on the About page of your website.
It's also in the way you:
- choose which services to provide,
- promote those services,
- choose and interact with your customers,
- choose what to talk about and how in your social media posts and videos,
- solicit reviews, recommendations, and referrals for your own business, and
- provide reviews, recommendations, and referrals for others.
In each of these activities, you're promoting a story of your brand with the world.
But what story is the world creating about your brand?
Because perception is reality.
If your audience thinks you are:
- Cheap
- Expensive
- Exclusive
- Inclusive
- Helpful
- Salesy
- (etc.)
Then you are, in the eyes of the only people that matter - your audience.
You have more control over this than you think!
When you're consistent with your messaging, it's much easier for others to understand what you do, and much easier for them to create a story about your brand that's in line with the story you want them to create!
Course Learning Outcomes
In this course, you'll be guided through exercises designed to help you:
- answer the question of "who you are" by helping you define the key concepts behind your business' brand, and
- learn how to use your brand's key concepts to be more strategic and intentional about how you're telling the story of your brand - in other words, how to use your key concepts to "show up" as the business brand you've wanted.
(If you delegate your content generation, the checklist of key concepts that you create here can also make it a lot easier to delegate and get the consistent brand results you're looking for!)
Course Resources
This isn't just another video-based course. Bring your pencil.
Print out the workbook, take notes, and create your own easy-to-apply checklist that will guide your branded business story.
Who is this for?
This course is for the owners and content-creators:
- in small businesses that have been in business at least 1 year,
- who have struggled to achieve the brand results they're looking for,
-
who are ready to do the work and be proactive about their brands.
Hi, I'm Barbara!
I've been a service-based business owner for over 15 years, specializing in creating custom solutions for other service-based businesses.
So I know firsthand how difficult it can be to put into words what you do - even if it's just explaining it to yourself!
But those words are the backbone of your business.
- How can you decide what services and tactics "fit" your brand if you can't articulate what your brand is?
- How can you market your business?
- How can you delegate?
This Strategic Storytelling process helped me figure out my words - my key concepts - so I could infuse them into every aspect of my business, and get my message across.
This course is the same Strategic Storytelling exercise I now use with all of my clients.
Curriculum**
(use the arrow button to expand the entire curriculum list)
** This course is always under development in response to student feedback. Sections, content titles, and content order are subject to change.
What People Are Saying
"After starting my business almost a year ago, I still struggle with nailing a brand identity that I'm not only proud of, but that truly connects with my target audience and drives results.
This gave me so much clarity and a clearer path forward in what I need to complete to achieve the brand I want to build." - Lisa
Frequently Asked Questions
Q. Are payment plans available?
- There are no payment plans for this course.
Q. How long do I have access to this course?
- This course comes with "lifetime access", specifically: As long as Blou Designs continues to offer this course on Teachable, and as long as you can log in to the Teachable account with which you enrolled for this course, you'll have unlimited access.
Q. When does the course start?
- The course is completely self-paced, so it starts whenever you're ready to start!
Q. What software or other equipment do I need to complete this course?
- Since this is a video-based course, you might want to use speakers and/or headphones. Otherwise, closed captions are provided on all video content and you can follow along that way.
- The workbook supplied with this course is in PDF format, and is not fillable. It is recommended that you print it out.
Q. What if I want to do this with a group?
- Contact me to discuss group pricing.
Have more questions?
Send an email to [email protected].