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Strategic Storytelling for Small Businesses
Welcome!
Get the Most Out of This Course (2:15)
The Workbook
Foundations
What is Strategic Storytelling? (1:26)
A Thematic Approach (2:36)
What about multiple services and audiences? (1:21)
Module 1 - The Experience and The Result
Inspiration from Theodore Levitt (1:20)
Exercise 1 - Understanding the Experience (1:54)
Exercise 2 - Understanding the Result (1:48)
Module 2 - The Key Concepts
Exercise 3 - Casting the Widest Net (0:50)
Exercise 4 - Narrowing the List (1:25)
Exercise 5 - Creating Your Checklist (1:17)
Checking In
Checking Your Work (2:39)
Bringing Multiples Together (1:03)
Storytelling Practice
An Example: Redesigning a Contest (2:20)
Vetting Existing Content (1:18)
Asking for Testimonials
Pitching a Service
Word to the wise: Don't forget the Drill! (0:58)
What's next?
A Zoom Review Session (0:27)
Course Evaluation
Leave a testimonial!
Work With Me 1-to-1 (0:33)
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Work With Me 1-to-1
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